Sveti Ivan Zelina is the centre of Prigorje region and a well-known wine region. This locality boasts a rich wine tradition of over 150 years old. The first wine exhibition in Sveti Ivan Zelina was held in 1860, and the city has been a continuous host of these kind of continental wine exhibitions for 48 years now. Therefore, it is not a surprise that the official sparkling wine of Tour of Croatia comes from Sveti Ivan Zelina. This area is remarkably lively, thus it attracts a large number of people who are interested in field trips, trekking or riding on cycling trails as well as a variety of social events organized throughout the year, one of which is the medieval tournament of Knights of Zelingrad.